Why should I hire a professional web
design company to design my website?
Website a new sales channel to your business which works 24 hours a
day 7 days week irrespective of whether you are on vacation or busy
with something. When you open an office or showroom, did you do all of
the interior decoration by yourself or some one with no-brand? I am
sure you spend lot of resources and got it done in the right way by
highly qualified professionals. You did that because, that office/
showroom is the one that gets customers or sends them away. No matter
how great products or services that you have, that office or showroom
is very important. Isn't it?
Note that, you have some people working in that office or showroom to
interact with customers where as on the website, it has to do on its
own without a live person in the website, since it is virtual showroom
or sales office. Just imagine how many efforts your sales person puts
to convince the customer about your products and services, which the
website has to do by itself without any human presence which indicates
how much responsibility a website has and how important it is for your
business.
Do you really want such a highly important task for your business,
which is the heart of your complete internet sales channel for the
whole world which should work 24 hours a day 365 days a year, get it
done by a fresh college graduate or freelancer? Even though I am
highly a qualified professional with noted experience in these
services, I did not do balansell myself, rather our office did it
by taking it as if it is a customer project and by going through all
the international standards and our company strict quality control
process, because it is important to our business.
Website is the image you present to the Internet world. Either it
brings more customers or even turns them away forever based on what
and how you present it to the customer. If you think you have a great
brand offline and can afford to have any kind of website, you are
wrong. Having a great brand offline and lousy website will turn away
the smart customers who use latest technology. They not only skip
buying via your website since they know that you are not competitive
in using latest technology effectively, they may also turn away from
buying offline thinking you are still using ages old technology in all
aspects of your company operations or they think you are technophobia
When you hire balansell, you can peacefully focus on your core
business while leaving your online business strategy to the experts.
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What software does
balansell use to
design, test and deploy websites?
For Web design, we use Macromedia Dreamweaver. Dreamweaver generates
very clean HTML code that meets W3C validation standards compared to
other products. In addition, we also use several in-house developed
software to fine tune the code and to make sure it meets our company
web design standards.
For Web graphics, we use Adobe Photoshop, Macromedia Fireworks and
Macromedia Flash, because they provide clear, compressed graphics that
load fast so as not to keep your visitors waiting. Unlike the
competition and freelance web designers, we use all licensed software.
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How long does it take to design a
website for my business?
It varies from website to website based on the requirement. In the
initial consultation, we will provide you the timeline estimates for
your project.
If you have the content for your site written before the design
process begins, it will help in completing the project quickly.
Content should be in electronic format. Not having your copy completed
before the design process can significantly delay the completion of
your website.
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Once you complete website design,
who owns the Website?
Once the final payment is received, you will receive 100% ownership of
your Website. We will make all the files including PSD files available
for you for download. If your website is large and file sizes are very
large, we will mail you a CD with all the files.
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When I place my website design
order, who will I be working with?
Once you place the web design order, customer service representative
will be in touch you. Project Manager for your project also will also
work with you closely. Account executive will be in contact with you
all the time.
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What kind of guarantee do you offer
on my web design order?
We completely guarantee our design work. After viewing the initial
draft(s), if you are not satisfied and we offer revisions based on
your feedback. If you are not satisfied even after revisions and wish
to discontinue work, we will refund 100% of your deposit. Please note
that, all the work done by us until that point is owned by us and you
can not use it in any manner without our explicit permission.
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Once the website is complete, can I
update it myself?
Yes, you own the website and you can make changes at any time if you
wish. You need to have a licensed copy of a Web design software and
know how to transfer files to and from your live website (which are
included in our website hosting setup documentation that is sent to
you at the time of hosting).
As we designed you website, it would be easy for us to do changes and
you may want to sign-up for one of the website maintenance contracts
as appropriate to you. Maintenance contract is a separate service and
is NOT required to get web design service from us.
We also offer some good online tools (add ons) to help you with
content and picture changes on your website. You might ask for more
details if you're planning to update your website yourself. If you're
getting a eCommerce or database solution from us, those tools give you
a back-end where you can define and update content on your website
fairly easy.
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What is your payment policy and what
type of payments do you accept?
We receive 100% of your estimated total as a deposit prior to
beginning work. We accept check, online transfer to our bank account
and all popular credit cards including Visa, Mastercard, Discover,
American Express through PayPal as well.
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Website content - what do I put on
my website?
That would depend on the goals of your web site. If you run a business
website you would include as much information about your products or
services that your customers would need to purchase from you. We will
discuss with you in detail about this and guide you at the time of
signing up for services.
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What about payment gateway and
shipping integration on eCommerce websites?
We can integrate the most common payment gateway (PayPal) on our
eCommerce websites, however you might have a specific request and it
might take some time to study that specific case. We are open to
discuss with you and help you during the integration process. It may
impact the amount of time we initially defined at the start of the
project.
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What can be done to assure that my
site is optimized for the user?
As a rule your home page should not take longer than 8 seconds to
open. If it takes longer than that you can risk losing visitors.
People on the web are usually wanting instant gratification. Graphics
should be optimized to load quickly. You can save your slower loading
pages for after you get the visitors attention. Your site should
reflect your target audience's wants and needs. Your website should be
easy to navigate so that your visitors don't get lost.
All the web pages developed by us are optimized to load quickly. We
move all common code, i.e., code that is loaded in each page, into a
separate page which is loaded by the browser only once and cached for
the rest of the page. We remove all unused HTML tags, white space so
that page size is reduced and loads quickly. We optimize all graphics
to have best quality at the lowest possible size to load quickly. If
the website is hosted on our web servers, we also use server
compression that decreases download time by an order of magnitude.
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What if I change my mind and want to
add or change design or features of my website?
Websites are very flexible. What you start with can change and evolve
as you need or want. A website is not like purchasing printed material
where once it is printed you are stuck with it as it is. Your website
can change any time you want. You can change anything from the text
content to the overall design, or add new feature to your existing
website any time you choose. Keep your visitors interested in
returning by keeping the information on your website current and
changing the website to include new information.
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What is the difference
between a "static"
and "dynamic"
website?
A static website is one that is written in HTML only. Each page is a
separate document and there is no database that it draws on. What this
means functionally is that the only way to edit the site is to go into
each page and edit the HTML - so you'd either have to do it yourself
using a web page editor or we can edit the site each time you wanted
something changed.
A dynamic website is written using more complex code and can do a lot
more. For instance, we can make an area where you can log in and
change various parts of the website, such as adding information or
products or changing existing products. eCommerce websites, news
websites are some examples of dynamic websites. This is because each
page is constructed based on the information in a database, and the
information in that database can be changed via another interface.
Dynamic websites can reduce ongoing maintenance costs if you don't
want to change things yourself with a web page editor or with the
HTML. They usually cost more to develop, as they require more complex
coding and a content management utility needs to be developed to help
you manage your website information.
Another benefit of dynamic websites is that they allow you to change
only the content of the website and not the design, so you will not be
able to accidentally break the visual style of the website. They have
other benefits when websites start to get very large, as they make
data management much more efficient and your website more expandable.
Many clients do a combination, having some dynamic areas such as a
product catalog where they have to change information or pictures
regularly, and leave other pages such as contact information as static
pages.
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What will you need from me to design
my website?
In order to design and format your Website, we need you to provide us
with the following before starting. Additional things such as Power
Point presentations, video files, articles, soft copy of forms for
downloading are optional and can be incorporated if you have them.
Logo
Again, we can always use your existing literature to work from.
Usually the logos on brochures, letterhead, etc. are more than
adequate. If you have your logo in electronic file format, such as
.GIF or .JPG or .PNG or .PSD or .TIF format. If you do not have one,
we can design one for you.
Text or Content
If you have (or can get) the text-based information you want on your
site in electronic file format, we prefer it this way. Acceptable file
formats are .TXT, .WRI, .DOC, .RTF, .XLS, .SXW, .ODT, .WPD (Word
Perfect), .HTML, .SXC, .ODS. Our next preference is to scan text from
a printed page. Handwritten text is strongly discouraged (and there
would be additional fee). If you do not have any existing content,
please get it written by a content writer/copywriter, which you can
use in your brochures as well.
Photos
Remember that the World Wide Web is a visual medium. If you have
photos of your products, services, place of business or even yourself,
we will include them. If you have soft copies in .GIF or .JPG or .PNG
or .PSD or .TIF format, that is great. Instead, if you have actual
photos, we will scan and resize and optimize them for you and include
them. If you do not have printed photos, but have photo negatives, we
can scan them as well. If you do not have any photos, but have them in
your brochures, pamphlets, catalogs, etc. we will scan them even
though their quality won't be as great as the previous options. If you
do not even have brochures, pamphlets, catalogs, and if you are
located in India, we can send our digital photographer to take digital
photographs.
25 Word Description & Keywords
Most Web surfers use WWW search engines and directories to find your
web site. These search sites use either a description or keywords in
their search. Your description should include the words or phrases
that someone might use to search for your business/ products/
services. You can submit as many keywords that you can think of.
Remember these are words someone might use to try and find your site
(i.e., bed & breakfast, or car repairs, etc.), so think of yourself as
a potential visitor to your web site. We will help you in deciding
those keywords.
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I already have a website, but I want
a new design. Can you help?
Absolutely! we can study your current website, analyze it, discuss
your goals, and redesign your website according to your requests. We
also request you to look our
Net Re-Design service at our website
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Once my website is live, what I have
to do to maintain it?
The site needs to be marketed on an ongoing basis. Fresh information
also needs to be put into the site to keep it up-to-date and
interesting. If you sign-up for the maintenance contract, we will
update the website as and when it is needed and content is provided by
you.
You also need to monitor the website traffic, analyze the keywords
that are being used to reach your website, where and what time of the
day the traffic is good or bad and act on it to improve them. You need
to monitor any emails or requests that are generated by the visitors
of your website and reply them as soon as possible. Early replies get
good image about your business.
Ongoing Costs
Website hosting, email hosting and the domain registration renewals
are the minimum annual costs for any website. If it is a e-commerce
website which accepts data via secure forms, you need to renew SSL
certificate on yearly basis, unless you purchase it for multiple
years. If your website is very popular and exceeds the allocated
bandwidth, there may be additional bandwidth fee.
Some website owners prefer to market their site more proactively, make
regular updates, send email newsletters etc. Ongoing costs depend on
exactly how you wish to use your website.
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What makes
balansell different
from hundreds of Web design companies out there?
There are many people who call themselves as Professional Web
Designers just because they own/pirate some web publishing software.
At balansell, we take your project seriously and work on them
as sincerely as we work on our own company projects. We want our
customer to be successful on the Internet, without which we can not be
in this business. Most of our orders are repeated orders from existing
customers for their various business units and new business plans. As
you notice in our website, we want to be your partner in digital
revolution.
Our Experience
Balansell Co., Ltd. has worked with a variety of companies of varying
sizes from the small, start up business to large corporations and
government entities. Much of our work utilizes interactive technology,
database back-ends, and real time e-commerce processing. Regardless of
your size, we can help you accomplish your goals.
Our Team
Don't let our great prices fool you, the technical and design skills
of the balansell team is second to none with the majority of
our employees having graduated from the best technology schools and
universities in China. Our team is comprised of graphic artists,
marketers, layout people, HTML specialists, database designers, and
programmers. And we are always willing to take on new challenges and
our advanced technology infrastructure ensures we have the tools to do
it.
We are a full web service provider under a single roof.
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